Company and Opportunity
Legacy.com is the place where life stories live on. We are the global leader in online memorial tributes; a top-50 website in the United States, and a destination for over 40 million unique visitors each month. Founded in 1998, Legacy.com is honored to help consumers express condolences, share direct support for families, and celebrate the people who have touched their lives. Uniquely open to profound messaging at this focused moment, users respond by sharing memories, purchasing gifts, finding event information, and making plans. Legacy delivers its community-targeted content daily via 1,500 local news media partners. We continue to broaden our offerings in our mission to help people seeking information and guidance on all aspects of end-of-life. Our vision is to become a full-service end-of-life and memorialization resource.
We have a diverse and talented team of employees who come to us from many kinds of backgrounds. We have an immediate need for a Senior Manager, Advertising at our new Downtown Chicago office that will report to our VP, Advertising.
See our new Chicago HQ: https://www.builtinchicago.org/2019/06/06/legacycom-new-chicago-office
This Senior Manager, Advertising is responsible for defining the strategy for growing revenue across multiple channels, including programmatic and direct display as well as generating new business ideas. The position combines elements of strategy, business development, product marketing and client management.
This role will be a critical in working cross-functionally with sales, product, tech and operations to help define the advertising business goals, value proposition and new product ideation. Along with this, there will be a need to apply business acumen for modeling and promoting new ideas within the organization, working closely with the VP of Advertising.
In addition to new business, this role will be responsible for managing the business relationship with programmatic partners and will work closely with analytics and business intelligence to set the programmatic strategy and grow site yield.
This is a high impact role with the opportunity to impact the Legacy.com business.
Essential Job Functions
Professional Experience Requirements