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Director, National Sales

Company and Opportunity

Legacy.com is the place where life stories live on. We are the global leader in online memorial tributes; a top-50 website in the United States, and a destination for over 40 million unique visitors each month. Founded in 1998, Legacy.com is honored to help consumers express condolences, share direct support for families, and celebrate the people who have touched their lives. Uniquely open to profound messaging at this focused moment, users respond by sharing memories, purchasing gifts, finding event information, and making plans. Legacy delivers its community-targeted content daily via 1,500 local news media partners.  We continue to broaden our offerings in our mission to help people seeking information and guidance on all aspects of end-of-life. Our vision is to become a full-service end-of-life and memorialization resource.     

We have a diverse and talented team of employees who come to us from many kinds of backgrounds.  We have a need for a Director, National Sales that will report to our VP, Advertising.

See our new Chicago HQ: https://www.builtinchicago.org/2019/06/06/legacycom-new-chicago-office

Position Overview

Legacy.com is looking for an experienced Sales Director to join a core growth team in our business. Knowledge of the digital eco-system, programmatic landscape, ad technology, targeting and attribution is necessary. We are seeking someone with entrepreneurial drive and spirit who has a firm understanding of digital marketing, deep relationships to buyers and the ability to generate new connections.

Legacy’s primary focus is display and native, although there is the flexibility to develop new products, content and opportunities wherever there is opportunity. This is a key position in a high profile team at Legacy.com, therefore we are seeking a dynamic individual who can make it happen.

Responsibilities

  • Lead Legacy.com’s media sales efforts direct to brand, agency or buyer.
  • Establish direct relationships with programmatic buyers, media agencies, advertisers and trading desks
  • Increase direct sold revenue; either through programmatic direct or direct to agency campaigns.
  • Understand and explain Legacy.com’s core value proposition and articulate that value to clients.
  • Listen to client feedback and have the ability to work with internal teams to communicate advertiser needs and help shape future ad product development.
  • Must show accountability and ownership during every stage of the sales life cycle; prospecting, presenting, negotiating and ongoing client service.

Position Qualifications

  • 5+ years of sales experience, with a focus on programmatic direct.
  • Preferred experience with online publisher media sales.
  • Existing knowledge and contacts within advertising agencies and trading desks.
  • Understanding of ad-technology, data segmentation, attribution and analyzing performance for clients.
  • A successful sales track-record, the ability to set goals and achieve high levels of performance.
  • Ability to travel, as necessary.
  • Bachelors degree.

Benefits

Legacy.com offers a very generous and comprehensive benefits package, including:

  • Medical, Dental, and Vision Insurance
  • Generous Paid Time Off
  • 401k plan with discretionary employer match
  • Parking/Transit Flex Spending
  • RTA and CTA pre-tax payroll deductions
  • Catered lunch provided 2x per week, breakfast 1x a week
  • 2 weeks of paid parental leave
  • Employee Assistance Program
  • Casual dress every day
  • Daily, company-provided coffee, tea, soda, and snacks
  • Friendly, team-oriented, open environment
  • Located within a few blocks of CTA, Ogilvie, and Union Station
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